AdWords & Analytics · Melbourne Design Studio

Google Ads and Analytics with Clearer Measurement

Know what your campaigns are trying to achieve and whether the tracking supports that decision. We connect ad structure, landing pages and meaningful conversion events.

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  • 20+ yearsdesign and UX experience
  • Melbourne-basedstudio in Truganina, VIC
  • One teamstrategy, design and build
  • Free quotesclear and no obligation

AdWords & Analytics at Melbourne Design Studio

More clicks do not automatically mean better marketing. We organise campaigns around intent, remove obvious waste, improve message continuity and establish reporting that distinguishes useful actions from vanity metrics.

What’s included

Typical deliverables for AdWords & Analytics. Your proposal confirms the exact scope, so you only pay for what you need.

  • Account audit

    A review of your existing account, targeting, budgets and tracking to identify waste and opportunities.

  • Campaign and ad-group structure

    Campaigns and ad groups organised by service, location and intent for better relevance and control.

  • Keyword and negative-keyword plan

    Keyword lists and exclusions that focus spend on searches likely to become customers.

  • Ads

    Ad copy written to match search intent and highlight what makes your business the right choice.

  • Extensions/assets

    Sitelinks, callouts, call buttons and other assets set up to make ads more useful and visible.

  • Landing-page recommendations

    Practical suggestions to improve the pages your ads send people to.

  • GA4 and Tag Manager setup

    Google Analytics 4 and Tag Manager configured so key actions are measured accurately.

  • Conversion testing

    Every conversion action tested so calls, forms and purchases are recorded correctly.

  • Dashboards

    Clear dashboards showing spend, leads and cost per result in one place.

Melbourne Design Studio

Get a clearer view of where paid-search budget goes and what it produces.

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Google Ads and analytics checklist

Key checks for a well-measured paid search account.

0 of 0 checked

Illustrative demo – example content, not client data

How we work

Review the current position, competitors, data and technical health.

Set priorities, audiences, topics and measurable goals.

Create, optimise and publish the agreed work.

Report clearly and refine based on real performance data.

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Frequently asked questions

Answers to common questions about AdWords & Analytics. If yours is not here, ask us directly.

Still have a question?Talk to a senior team member, no obligation.Ask us 0411 388 659
Is Google Ads spend included?

No. Media spend is paid directly to Google and is separate from our fees for setup, management and reporting. We help you set a starting budget based on your goals and competition.

Do you set up GA4?

Yes, where it is in scope. We configure Google Analytics 4 and Google Tag Manager, set up key events and conversions, and test them so the data can be trusted.

Can you guarantee leads?

No. Forecasts are based on assumptions, not promises. Results depend on competition, budget, landing pages and your offer. We focus on improving performance steadily and reporting honestly.

Can you take over our existing account?

Yes. We start with an audit to understand what has been working, then make improvements without losing useful history. The account remains in your ownership.

How much should we spend on Google Ads?

It depends on how competitive your services are, the areas you target and your goals. We can estimate likely costs from keyword data and suggest a test budget to start.

How often do you optimise campaigns?

Optimisation frequency is set out in your plan and typically includes regular search term reviews, bid and budget adjustments, ad testing and monthly reporting.

From the blog

Guides on AdWords & Analytics

Practical articles from our team to help you plan and make informed decisions.

View all articles

Get a clearer view of where paid-search budget goes and what it produces.

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