Trades and Industrial Web DesignEcommerce Web Design
ThreadKind Fashion Ecommerce Website
Concept Project – illustrative names and resultsCombined editorial fashion storytelling with clear product, material, sizing and care information. We designed the shopping journey and headless ecommerce interface.
What we did
Combined editorial fashion storytelling with clear product, material, sizing and care information. We designed the shopping journey and headless ecommerce interface.
The project
Founder Ava Morrison wanted sustainability information to support–not interrupt–the shopping experience. We paired editorial storytelling with clear material and care details. The fictional redesign lifted mobile conversion by 24%, increased product-page engagement by 39%, and reduced size-related returns by 17%.
Results
Concept founder Ava Morrison wanted stronger mobile sales. The proposed redesign increased conversion by 24% and reduced size-related returns by 17%.
