Social Media Campaign DesignDigital Advertising · Melbourne Design Studio
Digital Advertising That Turns Attention into Action
Campaign creative should look good, load quickly and make the next step obvious. We develop channel-ready advertising concepts, copy and visual variants for paid social, search display and remarketing.
- 20+ yearsdesign and UX experience
- Melbourne-basedstudio in Truganina, VIC
- One teamstrategy, design and build
- Free quotesclear and no obligation
Digital Advertising at Melbourne Design Studio
We connect message, audience and format before producing assets. That means a clear offer, a strong visual hierarchy and variations built around each placement rather than one design stretched across every platform. Campaign measurement and media setup can be scoped with Google Ads, Meta Ads and analytics support.
What’s included
Typical deliverables for digital advertising. Your proposal confirms the exact scope, so you only pay for what you need.

Campaign concept and key visual
A central campaign idea and hero visual that ties every ad together and makes your message instantly recognisable.

Ad copy and calls to action
Headlines, body copy and calls to action written for each placement, focused on one clear action for the viewer.

Meta feed, story and reel covers
Feed posts, stories and reel covers designed for Meta placements, with safe zones and text limits checked.

Display banner sets
Banner sets in the common display sizes, built from one master design so the campaign stays consistent across the web.

Landing-page creative
Landing page visuals that continue the ad’s promise, so people who click see a matching message and a clear next step.

A/B variants
Alternative headlines, images or calls to action prepared for testing, so you can learn what resonates with your audience.

Campaign style guide
A short guide covering colours, type, imagery and layout rules so future ads can be produced consistently.

Reporting template
A simple template for tracking the results that matter to you, such as reach, clicks, cost per lead and conversions.

Bring us your offer, audience and campaign date – we will turn them into a coherent creative system.
Get free quoteDigital Advertising – selected work
Projects that show this kind of work in practice.
Social Media Campaign Design
Social Media Campaign DesignMetroMove Facebook Ad Campaign
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Social Media Campaign DesignSummit Finance Social Ad Campaign
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Logo DesignRiverside Butcher Co Logo
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Logo DesignTastyBite Cafe and Kitchen Logo
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Logo DesignSaffron Indian Cuisine Logo
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Logo DesignHarbour Fish and Chips Logo
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Logo DesignBellaPizza Wood Fired Logo
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Logo DesignGreenLeaf Landscaping Logo
View case studyHow we work
Discover the audience and objective.
Establish the creative direction.
Refine the selected concept with your feedback.
Prepare final digital and production files.
Related services
Frequently asked questions
Answers to common questions about digital advertising. If yours is not here, ask us directly.
Do you manage ad spend?
Campaign management can be included where it is part of the proposal. Media spend itself is paid directly to the platforms and is separate from our design and management fees. If you already have someone managing your ads, we can supply creative to them.
Can you create all the platform sizes?
Yes. Once the core concept is approved we adapt it to the placements you need, such as Meta feed and stories, Google display and LinkedIn. Each size is checked for safe zones and legibility rather than simply resized.
Do you design landing pages?
Yes, as a related service. A landing page that matches the ad message usually performs better than sending people to a general home page, so we often design both together.
How many ad variations should we test?
It depends on budget and audience size. A small number of meaningful differences, such as two headlines or two images, usually teaches more than many near-identical versions. We recommend a testing approach that suits your spend.
Can you work with our existing brand guidelines?
Yes. We follow your guidelines closely and flag anywhere a campaign might need extra flexibility, such as bolder colour use for small mobile placements.
How long does it take to produce a campaign?
Timing depends on the number of concepts, placements and approval rounds. Your proposal includes a schedule, and we can prioritise the first placements if you need to launch quickly.
From the blog
Guides on digital advertising
Practical articles from our team to help you plan and make informed decisions.
SEO & MarketingFacebook and Instagram Ad Creative: What Makes People Stop and Act?
Plan stronger social ad creative with audience relevance, clear hooks, useful formats, brand recognition, proof and systematic testing.
UX & ConversionLanding Page Design: A Practical Conversion Checklist
Review your campaign landing page with a practical checklist covering message match, proof, mobile UX, forms, speed and measurement.
Branding & Design
