UX ResearchService Design Research
Commutr Transport UX Research
Demo DataObserved real commuting journeys, mapped disruption pain points and tested alternate-route concepts. The research focused the design on high-stress recovery moments.
What we did
Observed real commuting journeys, mapped disruption pain points and tested alternate-route concepts. The research focused the design on high-stress recovery moments.
The project
UX strategist Jasmine Lee observed 22 commuters across peak and off-peak journeys. Research showed that disruption recovery was the defining trust moment. The fictional prototype improved alternate-route discovery by 46%, reduced wrong-platform errors by 28%, and achieved an 88% confidence rating during disruption scenarios.
Results
Concept strategist Jasmine Lee studied 22 commuters. The prototype improved alternate-route discovery by 46% and reduced platform errors by 28%.
