UX ResearchUX Research
MarketMate Grocery App Research
Demo DataStudied household shopping behaviour and tested repeat ordering, search and basket-building concepts. Insights reshaped the product around frequent-item shortcuts.
What we did
Studied household shopping behaviour and tested repeat ordering, search and basket-building concepts. Insights reshaped the product around frequent-item shortcuts.
The project
Product researcher Leo Martin studied 14 busy households completing their regular grocery shop. The team discovered that repeated-item selection mattered more than advanced search. Fictional prototype testing cut basket-building time by 31%, improved task success to 95%, and increased stated likelihood to reuse the service by 27%.
Results
Concept researcher Leo Martin tested 14 households. The proposed flow reduced basket-building time by 31% and achieved 95% task success.
