Key takeaways
- Accurate details and suitable categories matter more than keyword-stuffed business names.
- Add services, genuine photos and helpful updates.
- Respond to reviews and questions promptly and professionally.
- Link to the most relevant page and track profile visits.
In this article
Eligibility, ownership and business details
- Claim and verify your profile, and make sure the business owns the account.
- Use your real business name, exactly as customers see it.
- Add an accurate address or service area, following Google's rules for your business type.
- Add your main phone number and website.
- Set regular and special opening hours.
Google's Business Profile guidelines explain what is and is not allowed.
Categories, services and description
- Choose the primary category that best describes your main service.
- Add relevant secondary categories without overdoing it.
- List your services with clear descriptions.
- Write a concise business description focused on what you do and who you help.
Photos, products and updates
- Upload a logo and a cover photo.
- Add genuine photos of your work, team, premises or vehicles.
- Add products where relevant.
- Post updates about offers, events or news when you have something useful to share.
Reviews and customer questions
- Ask happy customers for reviews using your review link.
- Respond to reviews promptly and professionally.
- Answer common questions and keep information current.
- Never offer incentives for reviews or post fake reviews.
Website links and campaign tracking
Link your profile to the most relevant page, usually the home page or a location page. Add campaign tracking parameters so you can see profile visits and enquiries in your analytics. Make sure the business details on your website match the profile exactly.
Ongoing maintenance checklist
Each month:
- Check details, hours and categories are still correct.
- Respond to new reviews and questions.
- Add fresh photos or updates.
- Review profile performance insights.
Our SEO service includes Google Business Profile support. Read our local SEO guide or contact us.
Frequently asked questions
Can we add keywords to our business name?
No. Use your real business name. Adding keywords is against Google's guidelines and can lead to suspension.
How often should we update our profile?
Review it at least monthly, and update it whenever hours, services or contact details change.
Should we respond to every review?
Responding to reviews, positive and negative, shows customers you value feedback. Keep responses professional and avoid sharing private information.
Can you manage our Google Business Profile?
Yes. Profile setup and ongoing support can be included in our SEO services.
Related services
Melbourne Design Studio is a design and development studio in Truganina, Melbourne, with more than 20 years of design and user experience work. Our team plans, designs and builds websites, apps, brands and campaigns, and writes these guides to help business owners make informed decisions.
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