Ecommerce Web Design

Roam Coffee Ecommerce Website

Demo Data

Designed taste-led product discovery and a flexible subscription builder that helps customers select coffee without specialist knowledge.

Roam Coffee ecommerce website with coffee discovery, products, subscription builder and checkout.

What we did

Designed taste-led product discovery and a flexible subscription builder that helps customers select coffee without specialist knowledge.

The project

Roaster Jamie Alvarez wanted customers to choose coffee confidently without specialist knowledge. We created taste-led filters and a flexible subscription builder. The fictional redesign increased subscription starts by 37%, raised average order value by 16%, and reduced product-selection exits by 25%.

Results

Concept roaster Jamie Alvarez needed more subscriptions. The proposed design increased subscription starts by 37% and average order value by 16%.