Trades and Industrial Web DesignEcommerce Web Design
Roam Coffee Ecommerce Website
Demo DataDesigned taste-led product discovery and a flexible subscription builder that helps customers select coffee without specialist knowledge.

What we did
Designed taste-led product discovery and a flexible subscription builder that helps customers select coffee without specialist knowledge.
The project
Roaster Jamie Alvarez wanted customers to choose coffee confidently without specialist knowledge. We created taste-led filters and a flexible subscription builder. The fictional redesign increased subscription starts by 37%, raised average order value by 16%, and reduced product-selection exits by 25%.
Results
Concept roaster Jamie Alvarez needed more subscriptions. The proposed design increased subscription starts by 37% and average order value by 16%.



