ConceptCosmetic and Air-Freshener Packaging DesignHospitality Branding and Packaging
William's Coffee Shop Brand and Takeaway Packaging
Concept portfolio projectCoffee shop identity and packaging concept featuring a bean-and-cup logo across takeaway cups, espresso cups and a kraft retail bag.
What we did
Developed a warm hospitality identity centred on a circular coffee-bean symbol, earthy brown and gold tones, and adaptable typography. The brand was demonstrated across multiple takeaway cup sizes, espresso service and kraft retail packaging.
The project
The identity needed to stay recognisable on surfaces ranging from small espresso cups to large shopping bags. A compact emblem and restrained two-colour palette preserve legibility at every scale while giving the coffee shop a consistent, welcoming retail presence.
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